Ever wonder why one of Spotify's premium subscription features offers to get rid of advertisements? It’s because today we want our content, and we want it now. How often do you view the commercials on that new episode of your favorite TV show as a fun thing? Well, content marketing is today's attempt to change that.
Content marketing is a specific long-term marketing strategy aimed at providing relevant high-quality content to foster a strong relationship with specific target audiences. Today content marketing is taking the world by storm because of its simple, effective, low-cost approaches to PR/Marketing. Seen as more effective than traditional marketing, content marketing is a more specific way of targeting an audience. Often the audience reached is already looking for what's offered, so they’re already 60% sold.
Content marketing utilizes both content creators and influences to build its strategy and execute marketing agendas. Content creators are responsible for creating, curating, editing, and managing content. Whereas influencers are the individuals who have the power to affect the purchase decisions of others. Examples of influencers include celebrities, bloggers, and industry experts.
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